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OWNing your career!: Typecasting: Take One!

OWNing your career!: Typecasting: Take One!: Typecasting: The Negative daryl m. williams January 4, 2013 Typecasting happens. Understand, typecasting isn’t merely that Arnold or Br...

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Why Wait Till Eventually?

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Marketing 101: You are the Product By Daryl M Williams Think back to the past several Super Bowls and some of the companies that produced commercials. At the end of their 30-60 second spot, you had no idea what service or product they were introducing or selling. DON’T be those guys! Even GoDaddy.com, a seemingly successful and newsworthy company is an example NOT to follow. Why? Well for one thing, they relied on your desire to research them further by going to their website, routinely ending commercials before you knew what was being sold. It worked for them but unless your résumé offers truly captivating content, ending it before you’ve sold the connection  between your experience and the role you are pursuing is a sure fire way to hear crickets from that job you applied for. How do you avoid being those guys? Glad you asked and here are some tips: ·          AVOID the empty rhetoric such as: o    Keen ey...

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