OWNing your career!: Marketing 101: You are the ProductBy Daryl M Will...

OWNing your career!: Marketing 101: You are the Product
By Daryl M Will...: Marketing 101: You are the Product By Daryl M Williams Think back to the past several Super Bowls and some of the companies that ...

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Why Wait Till Eventually?

Why Wait Till Eventually? By Daryl M. Williams December 18, 2012 If I had a $1 for every time I heard a student or client indicate they were going to wait until they graduated or until the holidays were over before beginning their employment search, I would have a nice down payment on a near luxury vehicle. Here’s the thing, folks: it really is a myth that hiring stops during the end of the year. We HAVE to go forth and conquer because depending on where you look you will find data suggesting that the average time it takes to earn a new job is 6 months to 1 year. For example, an article at AOL indicates the average time is 7 months. AOL Job Length Think about that in terms of YOUR job hunt YOU just pushed back until you graduate one year from now. If you thought you would waltz from the classroom to the boardroom you may be in for a huge, unwelcome surprise. The same applies to the holidays in terms of assuming companies are waiting. Here’s the thing, I get it. Peopl...

Marketing 101: You are the Product By Daryl M Williams Think back to the past several Super Bowls and some of the companies that produced commercials. At the end of their 30-60 second spot, you had no idea what service or product they were introducing or selling. DON’T be those guys! Even GoDaddy.com, a seemingly successful and newsworthy company is an example NOT to follow. Why? Well for one thing, they relied on your desire to research them further by going to their website, routinely ending commercials before you knew what was being sold. It worked for them but unless your résumé offers truly captivating content, ending it before you’ve sold the connection between your experience and the role you are pursuing is a sure fire way to hear crickets from that job you applied for. How do you avoid being those guys? Glad you asked and here are some tips: · AVOID the empty rhetoric such as: o Keen ey...

Why YOU should have an Executive Board

Why you should have an Executive Board daryl m. williams January 14, 2013 Making your way in the world today takes everything you've got. Taking a break from all your worries, sure would help a lot. Wouldn't you like to get away? Sometimes you want to go Where everybody knows your name, and they're always glad you came. I ALWAYS loved the theme song to Cheers. ALWAYS! Fantastic but what does that have to do with anything and specifically the title about executive boards? Well, the executive board I’m talking about is different but should be a bit closer to our hearts because it is our individual boards. Let me explain. I believe we should look at ourselves as individual corporations. Our careers are our product and we are the CEO as well as head of marketing, etc…of our corporations. This is not a new concept and while I did not learn it from J.T. O’Donnell or Reid Hoffman, among others, they certainly validated my way of thinking. That said your corporation should...

OWNing your career!

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