OWNing your career!: Marketing 101: You are the ProductBy Daryl M Will...

OWNing your career!: Marketing 101: You are the Product
By Daryl M Will...: Marketing 101: You are the Product By Daryl M Williams Think back to the past several Super Bowls and some of the companies that ...

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Why Wait Till Eventually?

Why Wait Till Eventually? By Daryl M. Williams December 18, 2012 If I had a $1 for every time I heard a student or client indicate they were going to wait until they graduated or until the holidays were over before beginning their employment search, I would have a nice down payment on a near luxury vehicle. Here’s the thing, folks: it really is a myth that hiring stops during the end of the year. We HAVE to go forth and conquer because depending on where you look you will find data suggesting that the average time it takes to earn a new job is 6 months to 1 year. For example, an article at AOL indicates the average time is 7 months. AOL Job Length Think about that in terms of YOUR job hunt YOU just pushed back until you graduate one year from now. If you thought you would waltz from the classroom to the boardroom you may be in for a huge, unwelcome surprise. The same applies to the holidays in terms of assuming companies are waiting. Here’s the thing, I get it. Peopl...

Marketing 101: You are the Product By Daryl M Williams Think back to the past several Super Bowls and some of the companies that produced commercials. At the end of their 30-60 second spot, you had no idea what service or product they were introducing or selling. DON’T be those guys! Even GoDaddy.com, a seemingly successful and newsworthy company is an example NOT to follow. Why? Well for one thing, they relied on your desire to research them further by going to their website, routinely ending commercials before you knew what was being sold. It worked for them but unless your résumé offers truly captivating content, ending it before you’ve sold the connection between your experience and the role you are pursuing is a sure fire way to hear crickets from that job you applied for. How do you avoid being those guys? Glad you asked and here are some tips: · AVOID the empty rhetoric such as: o Keen ey...

Failure and how to use it!

Failure and how to use it! By Daryl M. Williams December 20, 2012 There is a quote that goes “Failure to plan is planning to fail” and it is often attributed to Benjamin Franklin. I think about this quote as I reflect on the areas where I made mistakes, whether personal or professional. More importantly, I think about how to improve upon the mistakes I’ve made and how I can turn those failures into success either for me or someone else. As I was teaching last night I relayed the story of how years ago I applied for a role in an organization and listed myself as having a skill set/experience level they listed as essential. I had only performed the skill a time or two and I definitely didn’t paint myself as an expert, however I still FAILED. Where I failed is that I didn’t bone up on that particular skill and when the telephone interview came, I answered in a manner that painted me as unqualified for the role. I FAILED because even though I was told, per the job postin...

OWNing your career!

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