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OWNing your career!: Typecasting: Take One!

OWNing your career!: Typecasting: Take One!: Typecasting: The Negative daryl m. williams January 4, 2013 Typecasting happens. Understand, typecasting isn’t merely that Arnold or Br...

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Why I, FINALLY, said adios to McDonald’s! By: daryl m. williams December 19, 2012 You would think it would be the food or maybe the discussions surrounding McDonald’s reducing employee hours (and wages) to avoid paying health insurance but those haven't been the final straws for me. What happened to cause me to forever forgo my beloved Mocha Frappe from the golden arches? Well, it must be the War on Christmas or I mean McDonald’s Corp encouraging franchisees to open on McDonald’s but employees only receiving regular pay. Chaps my hide to borrow an old phrase. I’ve gone to movies on Christmas Day. Chinese Food restaurants are famously open on Christmas Day and of course Hospitals, Police, Fire departments among others don’t take this joyous day off. I even realize not everyone shares my love of Christmas and I’m OK with that, but for McDonald’s not to have a plan in place for overtime pay just strikes me as wrong. I’ve managed people before, even in a Fortune...
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Marketing 101: You are the Product By Daryl M Williams Think back to the past several Super Bowls and some of the companies that produced commercials. At the end of their 30-60 second spot, you had no idea what service or product they were introducing or selling. DON’T be those guys! Even GoDaddy.com, a seemingly successful and newsworthy company is an example NOT to follow. Why? Well for one thing, they relied on your desire to research them further by going to their website, routinely ending commercials before you knew what was being sold. It worked for them but unless your résumé offers truly captivating content, ending it before you’ve sold the connection  between your experience and the role you are pursuing is a sure fire way to hear crickets from that job you applied for. How do you avoid being those guys? Glad you asked and here are some tips: ·          AVOID the empty rhetoric such as: o    Keen ey...
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